I was thrilled to be a speaker at Social Impact Live 2024 in Bolton, organised by Heather Rose of Pink Fizz Social. The event focused on the impact of social media and visibility, where I had the opportunity to deliver my talk, “The Power of Podcasting”, to 125 inspiring women.
During the session, I covered the essentials of podcasting:
- What a podcast is and where the medium originated.
- Why adding a podcast to your business can enhance your brand, attract new audiences, and build deeper relationships.
- How audio inclusion makes your communications more accessible and inclusive.
I shared practical ways to experiment with audio—whether it’s adding voice elements to newsletters, emails, or even reports—helping attendees realise they don’t need to dive straight into full-fledged podcasting. Just by integrating audio into existing content, businesses can start small and grow their audio presence at their own pace.
Building Connections and New Opportunities
The event led to exciting new connections, including a future collaboration with keynote speaker Mandy Nicholson. Together, we’ll be working to bring her new book “Beyond the Ordinary” to life in podcast form, with each chapter being read by the individual authors (something you can’t do in an audio book) —an exciting next step that demonstrates the power of this medium.
Why Podcasting is Essential for Your Brand
In today’s digital age, standing out means diversifying your content. Podcasting adds a human touch, helping you resonate more deeply with your audience. My talk highlighted the tangible benefits, showing how businesses can add value by making their messaging more inclusive and engaging through audio.
Takeaways from Social Impact Live
Connection-building: This event facilitated valuable partnerships, leading to exciting new projects.
Tangible tips: Attendees walked away with actionable advice on how to get started with audio content, no matter the size of their business.
Inspiration: Feedback was overwhelmingly positive, with several women already planning to explore how podcasting could elevate their own brands and booking my course!
If you’re ready to tap into the power of podcasting, I’d love to bring my “Power of Podcasting” talk to your event. Let’s inspire and equip your audience to make their voices heard in this growing medium!
Contact me kath@voiceitpr.com