Voice It Podcast Agency and Media Village, two locally-rooted companies with a passion for creativity and storytelling, have joined forces to tackle a new podcast project for Sport England, titled Place Change Makers.
After the success of 12 local delivery pilots (LDPs) and other place-based work around the UK where it is needed most, Sport England were looking to collect their learnings from key stakeholders who have been instrumental in delivering the original LDP’s as they look to now expand the initiative. With combined expertise in creative design, media production and podcasting, the two local agencies set out to create a compelling and impactful podcast series that would resonate with the Sport England internal team and wider audiences.
A significant achievement for local enterprise, the two Lancashire-based businesses successfully teamed up to win the contract and the collaboration has been central to bringing this vision to life.
Sport England is significantly increasing the number of places across the country that they partner with in order to explore the practicalities and challenges faced by those working to help promote physical activity.
Each podcast focuses on a key topic and deep dives into the associated skills, mindset and behaviours that are crucial for driving change.
There are episodes on people, empowerment, change and collaboration which help leaders overcome the specific barriers to physical activity that exist within their communities.
For Voice It Podcast and Media Village, the journey began with the development of a strong and consistent visual identity for the Place Change Makers podcast. Under the guidance of Creative Lead Nathan Littler and Account Manager Kate Bell, Media Village’s suite of in-house creatives designed an arsenal of impressive brand assets, including podcast cover art, social media graphics and promotional templates. This ensured that the series not only had a professional and aesthetically appealing foundation, but would also have a visual identity that could be delivered and recognised across multiple platforms.
Voice It Podcast Agency, under the guidance of Kath Lord-Green – known as Your Fairy PodmotherÒ – played a pivotal role in shaping the podcast’s content.
As both consultant and host, Kath provided expert advice on structuring the episodes, ensuring they were both engaging and informative.
Kath’s podcasting expertise and enthusiasm were instrumental in delivering a series that not only sounded polished but also connected with Sport England’s intended listeners on a deeper level: “The collaboration was a seamless production from start to finish,” says Kath. “It didn’t stop at planning – we managed every aspect of the production process, bringing participants together from around the UK by setting up remote recordings. In leveraging both our resources and expertise, we ensured that every episode was of the highest quality, ready to inspire and engage Sport England’s audience.”
Post-production, Media Village meticulously edited each episode to ensure clarity and smooth transitions, alongside developing a comprehensive toolkit for promoting and distributing the podcast. This included tailored social media graphics and detailed guidelines to amplify the reach of the Place Change Makers series, as Nathan explains: “To further boost visibility, we produced an animated promotional video that captured the essence of the podcast, sparking interest and encouraging a wider audience to engage.”
The Place Change Makers project highlights the power of local businesses working together to make a national impact. By combining the strengths of Media Village and Voice It Podcast Agency, they were able to deliver a high-quality podcast series that showcases the incredible talent and expertise that exists right here in Lancashire. Teamwork at its best!
kath@voiceitpodcastagency.co.uk