Partnering with Mark A Preston of Talk About Digital to launch his new Podcast series

Talk About Digital founded by Mark A Preston, is a forward-thinking brand dedicated to empowering business owners, entrepreneurs, and marketers with the tools and insights they need to thrive in today’s digital landscape.

TAD is deeply committed to helping businesses grow through strategic digital marketing, and Mark wanted a podcast that could deliver actionable advice and tips directly to their audience.

Producing the TAD Podcast

Mark of TAD approached me with the goal of creating a podcast that not only educates but also motivates listeners to take action.

We collaborated to plan the right format and to develop a podcast structure that highlights TAD Takeaways—actionable insights from each episode that listeners can apply to their businesses immediately. This aligns perfectly with TAD’s mission of delivering practical and impactful content.

As the producer of the TAD podcast, I managed the entire production process:

Episode Planning: Working with Mark A Preston we identified a way of making the format slightly different to similar podcasts. We opted alternate style episodes – one episode a stand-alone mini-cast from Mark followed by an expert interview on the same topic the following week! Topics and interview subjects and guests that align with the brand values.

Recording and Editing

Mark records the episodes and then sends them to me! I ensure that each episode is edited and produced with a professional sound quality that engages and resonates with listeners. I add the pre produced, Intro and Outro and send back to Mark fully produced.

Marketing Strategy

Developing a tailored social media strategy for each episode, promoting the podcast on TAD’s LinkedIn, Facebook, Instagram, and X (formerly Twitter) profiles to reach a broader audience.

Being a Featured Guest

I was also honoured to be invited as one of the first guests on the TAD podcast!

In my episode, I shared my journey into the world of podcasting, the lessons I’ve learned over the years, and how to make a “big impact with minimal investment”—a principle that resonates with both TAD’s goals and my approach to podcast training and production.

As a guest, I aimed to provide insights that are not only informative but also directly applicable.

Each TAD podcast episode is crafted to ensure listeners walk away with actionable tips, and my episode is no exception. Listeners will gain valuable tips on creating meaningful content that captures their audience’s attention and helps them grow their brand effectively.

Outcomes and Next Steps

With the first episodes launched, we’re excited to track listener engagement and see how the podcast helps TAD build stronger connections with their audience.

We’re confident this podcast will serve as a valuable resource for TAD’s community, and I look forward to continuing my partnership with TAD and Mark A Preston as we work to make each episode impactful and actionable.

The TAD podcast launched on September 30th, and we’d love you to tune in!