Your Fairy Podmother encourages you to guest on as many podcasts as you can not only is this a great idea (see blog “Unlocking Podcast PR Power”) but it’s a great first step on your own podcasting journey!
I’ve put together a step-by-step guide to help you seamlessly navigate the process and maximize your chances of securing a guest spot.
1.Start with the Ask – Express Your Interest
The journey begins with a simple ask. Reach out to the podcast host or producer with a well-crafted email expressing your genuine interest in being a guest on their show. Be concise, friendly, and highlight why you believe your insights would resonate with their audience.
2. Do Your Research – Know the Show Inside Out
Before reaching out, immerse yourself in the podcast. Listen to several episodes to understand the tone, topics, and style. This not only demonstrates your genuine interest but also allows you to tailor your pitch to align seamlessly with the show’s vibe.
3. Bring Value – Show Why You’re the Ideal Guest
Clearly articulate what unique value you can bring to the audience. Highlight your expertise, share success stories, or emphasize how your perspective can offer a fresh angle. Make it clear why choosing you would enhance the overall podcast experience.
4. Suggest Topics – Make Their Decision Easy
Take the guesswork out of the equation for the podcast host. Suggest potential topics that align with their show’s theme. This not only showcases your preparedness but also makes their decision-making process smoother.
5. Limit Their Workload – Offer to Handle Logistics
Make it as easy as possible for the podcast producer or host to say ‘yes.’ Offer to handle logistical details such as scheduling, providing necessary information, and coordinating any necessary arrangements. The more you can streamline the process, the more attractive you become as a guest.
6. Leave Great Contact Details: Be Easily Reachable
Ensure your contact details are clear and readily available. Include your email, phone number, and any other preferred methods of communication. Make it easy for the podcast team to reach out to you with any follow-up questions or details.
7. Promote Mutual Growth: Mention Your Audience Reach
Highlight the potential benefits for the podcast by mentioning your audience reach and your intention to promote the episode to your followers. This not only expands the podcast’s exposure but also demonstrates your commitment to mutual growth.
8. Share Social Media Contacts – Enhance Connectivity
Include links to your social media profiles. This not only allows the podcast team to learn more about you but also facilitates cross-promotion. Connecting with you on social media opens up additional avenues for collaboration and audience engagement.
9. Express Willingness to Share: Show Team Spirit
Demonstrate your commitment to the success of the podcast episode by expressing your willingness to share it across your platforms. This collaborative approach reinforces your dedication to making the episode a hit.
By following these steps, you’ll not only increase your chances of securing a spot on the podcast of your choice but also set the stage for a collaborative and fruitful partnership.
Good Luck!
And get in touch if you need any help.
Kath Lord-Green
Your Fairy Podmother
Voice It Podcast Agency