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What are Podcasts?

Posted on: 20th May 2022 | 2 min

So, what exactly is a Podcast?  The word Podcast gets thrown around a lot these days, but what are they, can it help your business, and should you have one?

While podcasting has been around for a long-time now (audio-blogs in the 80s) remarkably, the term itself, has only been around since 2004. The word itself “Podcast” is mix of “iPod” and “broadcast”.

The earliest use of “podcasting” was traced to The Guardian columnist and BBC journalist Ben Hammersley, who invented it in early February 2004 while writing an article for The Guardian newspaper”.

Podcasts are basically like online radio shows that can be downloaded, subscribed to, emailed to clients and re-purposed in numerous ways for your social media platforms.

When used effectively they can be a powerful marketing tool for any business. They are now very much part of Digital Marketing Strategies.

Potential clients/customers are looking for you through search engines, directories and watching  your social media and  you can engage current clients by changing your monthly newsletter or any update you want to email out… into a monthly podcast!

A podcast is a web feed of audio or video files placed on the Internet for anyone to subscribe to, or download.

Search online and you’ll find a range of Podcasts available on nearly every topic imaginable. They range from business, entertainment, education and everywhere in between (you could create a Podcast of your training!).

A podcast can be used in a few ways: as a simple download that you can use on your website, social media or to directly emailed to your mailing list, or it can be subscribed to, and then new content is automatically delivered to the subscriber if you have hosted your podcast on one of numerous platforms out there (Spotify & Apple for example). Subscribing is usually FREE!

A podcast show consists of a series of individual episodes that you can listen to on-line or from your mobile device whenever and wherever you want (walking the dog, in your car, whilst working on other things or even at the gym).


**Go to Blog 2 for How can Podcasts help your Business